![]() JvT: Most of the larger companies are US based so, in a lot of ways, the US has the say. WIRED: Who could tell the tech companies to stop tracking? This is not only about irritating ads – about things that you looked at or bought two weeks ago following you around on sites – it's about the potential of analysing who you are. Then there are politicians who think privacy isn't important, that no-one cares about privacy. On the technical side, when you have a company it's so easy to say: “We're just doing what the customer wants and the paying customer wants more targeting.” And it's a slippery slope. Read more: Google's ad-tracking just got more intrusive. ![]() Partly that’s because we have let privacy go out the window and I think we need to reverse that. The tools we made for the internet are being misused. That's a problem if we want to make sure quality content continues to be freely available and that's crucial because when quality content is removed it can be replaced by content that is, in the worst case, simply propaganda. At the same time it reduces the value of news sources because they compete for clicks: they become clickbait. They can get your ads as tailored as possible. The fact you can target people in the extent you can today is great for advertisers. Part of the problem is actually lack of privacy.
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